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MARKETING, ADVERTISING AND PUBLIC RELATIONS

Overview

The program has been designed to give graduates the much needed leverage in the modern day highly sophisticated and elusive market. The modern sceptical market requires the sharp public relations skills offered in this course. Upon successful completion graduates are awarded the marketing, advertising and public relations Diploma 2.

COURSE STRUCTURE

This course has the following modules

Year 1 (part 1)

Semester 1

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International business communication

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Marketing

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Advertising

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Public relations

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Behavioral aspects of marketing

 

Year 2 (part 2)

Semester  2

 

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Campaign planning and control

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Strategic marketing management

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Financial management

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Research project

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Management theory and practice

Students must undergo 3 months industrial attachments at the end of each part.

Career Opportunities

Graduates of this program are exposed to a fairly wide range of  career advancement opportunities, including advertising, sales management, marketing research, public relations and consultancy work in the public or private sector.

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